d-air ski

D-air® Ski

smart jacket

Smart Jacket

custom works

Custom Works





We make safety together.
To always protect who rely on Dainese for their protection, our shops re-open the doors ensuring a safe environment. The store is frequently clean and sanitized; hygienic gel is available for customers and changing room are sanitized after every use.
We provide always brand new under-helmet and under-suit to try suits and helmets. Every time helmets and garments are tried on, they are sanitized, also with our ozone machine (where available). We kindly ask to our clients to respect the rules – that are displayed at the entrance of our stores, for their safety and the safety of our staff.

A Mecca for those wanting to ignite their passion for two-wheelers and try out the latest technical apparel and protection collections for motorcycling, cycling and winter sports. Dainese Store Genova is located in the heart of the city, very close to the Brignole railway station and just a few kilometers from the Genova Ovest highway exit.

So much more than just a sales point, the store organizes theoretical and practical courses (in collaboration with FIM!), first-aid courses, motorcycle rides, track days and events attended by professional riders and champions.

Dainese Genova is the only official store for motorcyclists in Liguria: a professional team is ready to offer advice on tire changes, customized fitnet leathers and the sanitizing of helmets and accessories. And, above all, to help you experience the thrill of full-throttle riding!

Floriana, Simone, Silvia and Daniele are all passionate bikers and can advise you on the best product lines for the road and track, as well as the latest cycling and ski collections. Discover the services and initiatives at Dainese Store Genova, easy to reach and with plenty of parking space both in front of the store and in the area around Piazza della Vittoria.


Via Brigata Ligura 33/41r

16121 GENOVA

What we offer

d-air premium center

D-air® Premium Center

helmet sanitization

Helmet sanitization

home delivery

Home Delivery

garment sanitization

Garment sanitization