INSPIRED BY HUMANS
A LONG JOURNEY OF THE FUTURE IN THE MAKING

  • 1968
  • 1971
  • 1972
  • 1974
  • 1979
  • 1981
  • 1981
  • 1982
  • 1982
  • 1983
  • 1985
  • 1988
  • 1989
  • 1991
  • 1992
  • 1993
  • 1994
  • 1995
  • 1999
  • 2000
  • 2001
  • 2002
  • 2003
  • 2005
  • 2006
  • 2007
  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2015
  • 2016
  • 2017
  • 1968

    PASSION

    At 20 years of age, Lino Dainese and some friends went to London on a Vespa. It was then that he saw "ton up bikes" whose riders wore the first sets of leathers. Back in Italy, he decided to dedicate himself to designing and manufacturing protection for motorbike riders.

  • 1971

    THE IDEAS TAKE SHAPE

    The first drafts of the company logo were designed. The first logo featured a speed demon as a symbol of dynamism and rebellion.

  • 1972

    THE FIRST PRODUCT

    Dainese was founded in Molvena (Vicenza), Italy. The first article Dainese produced was a pair of motocross trousers.

  • 1974

    COLLABORATION WITH RIDERS

    Dainese introduces new cutting techniques for articles in cowhide with elastic inserts for improved comfort. It was also the year in which technical sponsorship took off for the first time. Dieter Braun became the first Dainese rider in the World Championship Series.

  • 1979

    THE FIRST BACK PROTECTOR IN HISTORY

    The collaboration with Barry Sheene led to the creation of the first back protector designed by Marc Sadler.

  • 1981

    The introduction of knee sliders

    The style of riding was changing. Riders leaned their bikes more and more, trailing their knees on the track. Dainese tested the first knee sliders with the leading rider, Kenny Roberts. The first products were known as “porcupines” because of the soft cylinders that protruded from a special base (applied to the suit’s knee) when the leg was bent.

  • 1981

    The suit becomes an integrated protection system

    With the participation of 5-time champion Toni Mang, racing suit ergonomics were revolutionised. Until then, all such suits had been manufactured with the rider's upright stance used as the baseline. Dainese decided to design suits that matched the rider's shape when in the saddle. This radically improved both the comfort and the efficiency of the protection provided during races.

  • 1982

    COMPOSITE PROTECTION

    The concept of composite protection takes off. This protector has a soft base and a rigid shell that allows it to absorb and dispel the force of an impact.

  • 1982

    The evolution of knee sliders

    The knee sliders evolve into a rounder shape to reduce friction with the track surface.

  • 1983

    The effectiveness of back protectors

    Freddie Spencer successfully tested the first Dainese back protector known as Aragosta (lobster) in a fall at the Kyalami track in South Africa where he hit the dangerous curb stones during test laps.

  • 1983

    Protection for everyone

    Back protectors, which up to that time were used only on the track, became available to the general public.

  • 1985

    The Mobile Clinic around the world

    Collaboration began with Doctor Costa's Mobile Clinic.

  • 1988

    Aerodynamic hump

    Dainese introduced a brand new concept for professional racing suits: the aerodynamic hump.

  • 1989

    PROTECTED HANDS

    Dainese began making gloves.

  • 1991

    Sliders for foot protection

    The first metal sliders for boots appeared.

  • 1992

    Fourth generation knee sliders

    Knee sliders evolved further to reach their present shape.

  • 1993

    D-Tec®

    The Dainese Technology Centre (D-Tec®) is created, an R&D technical centre for the study of protective technology and the development of products for the market.

  • 1994

    No Impact

    The No Impact division was formed to bring Dainese know-how to other sports: MTB, snowboarding and Alpine skiing.

  • 1994

    Back protectors for skiers too

    Kristian Ghedina, Deborah Compagnoni and the Valanga Azzurra team used Dainese protective gear for the first time in the World Cup. This also marked the introduction of the back protector in the world of winter sports.

  • 1995

    From head to toe

    The year 1994 saw the arrival of Ergon, the innovative Dainese helmet made from composite fibre.

  • 1995

    Max Biaggi and the new hand protectors

    Max Biaggi won his second 250cc World Title and tested prototypes of Full Pro gloves, the first gloves to use carbon fibre and aramid fiber to protect the knuckles and the back of the hands.

  • 1999

    MTB competitions

    Dainese was increasingly popular in mountain biking and became the byword for protection. Dainese provided champions Shaun Palmer, Anne-Caroline Chausson and Cedric Gracia with its protection systems. Nicolas Vouilloz became World Downhill Champion for the seventh time and entered the mountain biking history books together with Dainese.

  • 1999

    Compasso D'oro

    The T-Age suit revolutionised both comfort and protection for motorcyclists. It was the first (and only) leather suit to win the prestigious Compasso d’Oro ADI, (ADI Golden Compass Award), one of the most coveted international prizes in design.

  • 2000

    D-air® is created

    Dainese developed the prototype of the D-air® airbag for motorcyclists, together with the Israeli firm Merhav APP, and introduced it in Munich.

  • 2000

    On the heads of champions skiers

    The first Dainese ski helmet, developed with the assistance of the multiple title winner Lasse Kjus, appeared in the World Championship Series.

  • 2001

    The evolution of boots

    New boots featuring the patented D-Axial system were created. These boots feature a special carbon fibre inner shoe which limit the twisting motion of the ankle.

  • 2001

    Mobile research

    D-Mobile is created. This mobile research structure is an extension of the R&D department that visits race tracks around the world to identify and test the latest technological innovations.

  • 2002

    4th generation back protector

    Wave was introduced as the 4th generation back protector with a revolutionary ventilation system.

  • 2003

    Advanced Logistics

    Construction on the new fully automated warehouse began in West Vicenza.

  • 2005

    Safety Partner on the slopes

    Dainese became the “Safety Partner” of the Italian National Ski Team and D-Mobile provided assistance to skiers in the Alpine Skiing World Championship races.

  • 2006

    Sparks of passion

    Special helmets and suits were created by the Dainese R&D Department for the “Sparks of Passion” event in which ice skaters played a key role in the magnificent choreography staged for the opening and closing ceremonies of the 20th Winter Olympic Games in Turin.

  • 2007

    AGV back in Italian hands

    Dainese and AGV combined their efforts to provide the best possible head-to-toe protection for motorcyclists.

  • 2007

    D-air® Racing

    During the Valencia Grand Prix, the Dainese R&D department introduced D-air® Racing in full active form. During a practice session, a fall by Simone Grotzky saw the first airbag deployment.

  • 2007

    I Dainese Me

    The “I Dainese Me” campaign is launched with Valentino Rossi and Carolina Kostner presenting the Dainese brand values to the public.

  • 2007

    35th

    Open Day: more than 1300 fans attended the West Vicenza event to celebrate the company's 35th anniversary.

  • 2008

    Vale For President

    Lino Dainese, the founder and former president of Dainese S.p.a., named Valentino Rossi Honorary President of AGV, the historical Italian helmet company that Dainese took over in 2007.

  • 2009

    New graphics language

    Dainese presented the Tattoo suit for the 2009 season. This suit spoke a new language of ancient symbols and of warrior values from times long gone.

  • 2010

    Protection on display

    Dainese presented the À toute épreuve exhibition at the Cité des Sciences et de l’Industrie in Paris. The exhibition told the story of protection for men from its very origins to the most innovative technologies.

  • 2011

    D-air® Racing meets the public

    The first D-air® Racing suits become available to the public.

  • 2011

    In the saddle

    Following their success in the worlds of motorbikes, mountain bikes and skiing, Dainese decided to accept a new challenge and to bring the concept of safety to horse riding.

  • 2011

    The Beta International award

    The Dainese Equestrian Line was awarded a prize in the Safety & Security category by Beta International, the international event leader for the equestrian trade.

  • 2011

    Ski safely

    Dainese signed a three-year collaboration agreement with Fischer to introduce equipment aimed at significantly increasing safety on the ski slopes.

  • 2011

    D-air® Street from the track to the road

    After the launch of D-air® Racing, the D-air® family expanded with a new street version: D-air® Street.

  • 2012

    London 2012 Olympic Games

    At the London 2012 Olympic Games, three riders in equestrian disciplines wore Dainese clothing from the Equestrian 2012 Collection for the first time.

  • 2013

    Protection for astronauts

    The collaboration between Massachusetts Institute of Technology (MIT) and Dainese continued to make astronauts' lives safer. Dainese had already passed the NASA supplier selection process for producing special protective gear for astronauts to wear inside their space suits.

  • 2015

    Investcorp buys Dainese

    After 42 years, Lino Dainese left his role as president of the Company he founded and sold the majority of the company shares to the investment firm Investcorp. He ensures continuity with the past by working with the Company as a minority shareholder.

  • 2015

    “Professor Ferdinand Porsche” award

    Dainese receives the prestigious “Professor Ferdinand Porsche” award for technological innovation for the Multistrada 1200 S D-air®. Presented by the Vienna University of Technology every two years, it is given to the most significant innovation in the automotive sector, and this year, for the first time, to the developers of a protective system on a production motorbike.

  • 2015

    Dainese at the Venice Biennale

    Dainese exhibits its innovative technologies at the 56th Venice Biennale. The company displays D-air®, the airbag for motorcyclists, and Biosuit®, the pressurized suit for astronauts.

  • 2015

    Sergio Mattarella awards Dainese

    Lino Dainese receives the prestigious Leonardo da Vinci Award for Innovation from the President of the Italian Republic Sergio Mattarella. The Leonardo da Vinci Award for Innovation is given to entrepreneurs whose companies have distinguished themselves for product quality innovation and a strong international, sales and production outlook.

  • 2015

    D-air® becomes an Open Platform

    Dainese introduced D-air® Armor, the “open platform” air-bag based on D-air® technology. This innovative system is the result of over 15 years of research by D-Tec® (Dainese Technology Centre) into air-bag technology. D-air® Armor is a racing suit undergarment featuring an integrated D-air® air-bag. With D-air® Armor, all riders can now take advantage of the safety provided by D-Air®, the same technology used by all official Dainese riders.

  • 2015

    D-air® Misano 1000

    Dainese celebrates 1,000 deployments of the D-air® system by introducing the D-air® Misano 1000 leather jacket. This new Dainese product features a stand-alone, electronically deployed air-bag for road use.

  • 2015

    First real-life crash test for the D-air® Ski

    First real-life deployment for the D-air® Ski. Jan Farrell, 2014 Speed Ski world champion, provides the first crash test at a speed of 80kph, demonstrating the system’s effectiveness.

  • 2015

    Dainese goes to space

    Danish astronaut Andreas Mogensen first tests Skinsuit during IRISS Mission. The result of a partnership between the European Space Agency (ESA) and the Dainese Science and Research Center, and developed to be worn inside the International Space Station, SkinSuit provides “loading” in the head-to-foot direction, in effect recreating gravity’s load on Earth, but in a weightless environment. SkinSuit aims to counteract the stretching of the spine in space, producing large amounts of vertical load without compromising comfort and movement.

  • 2016

    SKIERS IN THE WORLD CUP SERIES PROTECTED BY DAINESE AIR-BAG TECHNOLOGY

    Dainese reiterates its full commitment to the safety of skiers all around the world by offering the D-air® Ski system not only to athletes in the teams it officially sponsors, but to all the Ski Federations.

  • 2016

    Emirates Team New Zealand

    The Dainese Group gets onboard Emirates Team New Zealand for the 2017 America's Cup with the new SEA-GUARD, essential gear for crew’s protection while sailing.

  • 2016

    The new generation of protection system for road use

    Dainese presents at EICMA the new Misano D-air®, Cyclone D-air® and Continental D-air® jackets, dedicated respectively to sport, sport-touring and urban segments. The jackets integrate the brand-new D-air® airbag system in its stand-alone version, which means no sensor kits need to be fitted to the motorcycle. Finally, the ultimate level of protection is available for all types of road use.

  • 2017

    Dainese returns to space

    Dainese is returning to space protecting Thomas Pesquet, who has been on the Proxima Mission since November 17th.

  • 2017

    115 years of passion

    The Dainese group celebrates its anniversaries: 70 years for AGV and 45 for Dainese. Two different histories, but the same scope: Mission Safety

  • 2017

    Le Fonti Awards

    Dainese excels at Italy's seventh annual Le Fonti Awards for Innovation and Human Resources. Honoured amongst the leaders of Industry 4.0, the Company is presented with the “Excellence of the Year / Innovation & Leadership” award in the hi-tech protective wear category and Cristiano Silei, CEO of the Dainese Group, with the “CEO of the Year” award for Innovation.

  • 2017

    Red Dot Awards

    The Red Dot Design Award panel – which recognises the world’s most original and innovative products – gives its seal of approval in the Product Design 2017 category to the new Dainese Mugello R D-Air® race suit, the innovative AGV Pista GP R helmet and the range of latest generation Pro-Armor protective products.

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