d-air ski

D-air® Ski

smart jacket

Smart Jacket

custom works

Custom Works







We make safety together.
To always protect who rely on Dainese for their protection, our shops re-open the doors ensuring a safe environment. The store is frequently clean and sanitized; hygienic gel is available for customers and changing room are sanitized after every use.
We provide always brand new under-helmet and under-suit to try suits and helmets. Every time helmets and garments are tried on, they are sanitized, also with our ozone machine (where available). We kindly ask to our clients to respect the rules – that are displayed at the entrance of our stores, for their safety and the safety of our staff.

A Mecca for all bikers and lovers of dynamic sports, Dainese Store Roma is located in the historic city center, just a stone’s throw from Piazza del Popolo. Easy to reach on the metro, stopping at the Flaminio station, or with your own vehicle as it is located outside the ‘ZTL’ restricted traffic zone, the store is the only motorcycle, ski and bike apparel shop in the center of Rome and the only official store in the area for the Dainese and AGV brands.

We have a passion for speed, safety and technical quality. For this reason, Dainese Roma organizes in-store events with riders, actors and professionals from the worlds of sport and show-business, from the presentation of new ski and motorcycle collections to parties linked to the café racer world. We also offer numerous courses, including road and track riding, first-aid, motorbike maintenance and road safety.

The staff, headed up by Leonardo and Michela, are all passionate bikers, skiers, snowboarders or MTB riders. Our direct experience allows us to help all of our customers with personalized assistance, also offering the free repair and sanitization of technical motorcycle apparel and helmets of any brand.

Come and check out the new collections and outlet area at the Dainese Store Roma: in the heart of the city, our passion for bikes beats loud and strong!


Via della Penna, 13/21

00186 ROMA

What we offer

d-air premium center

D-air® Premium Center

helmet sanitization

Helmet sanitization

home delivery

Home Delivery

garment sanitization

Garment sanitization