The Dainese Group announces the creation of the Dainese Settantadue brand

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26
October
2017

The Dainese Group is pleased to announce the birth of Dainese Settantadue

Dainese Settantadue

After 24 months of careful research and study, Dainese reveals the newest name to join the Group’s family of brands.
 
Dainese Settantadue presents itself as a contemporary interpretation of iconic motorcycle clothing. The label features technical garments inspired by the extensive design legacy of Dainese and made specifically for cult followers of motorcycles.
 
“Heritage, beauty and a contemporary spirit are the three values on which the new brand is based” explains CEO Cristiano Silei. “In perfect harmony with our history and roots, it reinterprets technical garments to embrace an even larger audience”.
 
“The first production will be genuine, progressive and sophisticated and it will not compromise either quality or detail” illustrates Art Director Renato Montagner. “The leather jacket is at the heart of the story. Dainese Settantadue is imbued with the gratification only exquisite craftsmanship can provide, made possible through advanced processing techniques and cutting-edge composition for maximum protection and a modern-day elegance.”
 
 
Find more at www.dainesesettantadue.com