This year, Valentino Rossi will again be the testimonial for the Dainese press campaign. It's been natural for Dainese to talk about protection, safety and technology for more than thirty years, for Valentino, a few years less. Finding the way to talk about these delicate topics without being tedious or alarming people is no problem for Dainese: just leave it to Valentino's ironic verve. His fr ...

At the conclusive moment of a thrilling season rich with victories, the Motorcycle GP winners' stand was draped with Dainese colours. In front of one and all - in his nonchalant fashion - stood Valentino Rossi: a gigantic hero nonetheless. The Tavullia ace won his ninth race of the year in Valencia to match his 2003 season record and prove once again that he is the strongest and give the lie to ...

For the first time since its founding, Dainese has selected one of its champions to endorse the company mission. Dainese has been protecting world motorcycle, skiing, and mountain bike champs since 1972. The symbol of this commitment is the spine protection that "keeps my back covered" ever since the days of Barry Sheene through generations of first motorcycle racers and then skiers and ...