MULTISPORT SUMMER: DAINESE SIGN UP WITH M.I.C. FOR ITALIAN DISTRIBUTION
08 September 2009 | News
Dainese, that was present in past days at Eurobike 2009 with a brand new collection dedicated to the Biking world, announced that they have closed an important partnership with M.I.C. to distribute their exclusive new line of Biking clothing and protectors to Italian market
M.I.C, thanks to a very long experience in the Biking world as historical Shimano distributor since 1979, will be the perfect partner in order to empower Dainese’s distribution in the Biking field and make their new collection a great success.
The company from Molvena, Vicenza, which specializes in the production of protective clothing for dynamic sports, has been present in the mountain bike sector since 1992, when, on the strength of its know-how and experience gained in the motorcycle sector, it first introduced the back protector and system of integrated protectors in the Downhill racing category, through fruitful collaboration with the Swiss champion Philippe Perakis.