After the great success of the initiative to encourage the use of the Back Protector, Dainese launches a new promotion characterized by total comfort
From 15th September to 30th November 2009, in all Dainese flagship stores and authorized dealers participating in the operation, when purchasing a Dainese jacket with a minimum value of €299, you will receive a free Top Map Therm thermal top. By adding €20, you can complete your technical underwear with the Pant Map Therm thermal pants.
For Dainese, safety is a broad concept, with the right balance between protection and comfort. Protection means the use of adequate accessories and safety devices, but this would be insufficient to guarantee optimum conditions for the rider without the choice of comfortable clothing. The use of ergonomic, thermal and waterproof clothing offers a precious contribution towards achieving a high level of safety. In fact, comfort is an important factor, which enables the motorcyclist not to become distracted, but to concentrate on riding, on the road ahead and on possible unexpected events.
This initiative is also included in the project to promote safety endorsed by Dainese for some years now: its mission of "head-to-toe protection" must start from spreading a culture of protection among all motorcyclists. From those who race, to motorcycle tourists, to those who ride scooters in urban traffic: each one needs a system of optimal protections and must be aware of the most suitable gear for motorbike riding.