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Known for protecting some of the all-time greats of motorcycling and thanks to the expertise reached in the safety field, Dainese has branched out into winter sports protection, mountain biking and a new equestrian range.
The Italian company is proud to present its own new magazine through a first publication dedicated to speed, which is aptly named Speed.

The magazine was created in partnership with creative English agency The Church of London and the main concept comes from the history behind the devil’s logo, and from the prestigious heritage of a company that is approaching its 40th year. Great sources of inspiration have been sportspeople who count on Dainese to face their challenges: great riders and athletes such as nine-time MotoGP World Champion Valentino Rossi, the star of the Tourist Trophy of the Isle of Man Guy Martin, skiing’s Maria Hoefl-Reisch and mountain-biking’s Karim Amour, who thanks to their stories uncover the charm of the sports where they are protagonists.

Looking through the pages of the magazine you will find a photographic section dedicated to Mountain of Hell mountain-bike race for MTB, Freeride and Downhill lovers, disputed in Les Deux Alpes. Moreover you can discover some products of Dainese’s new winter collection, shot in the exclusive location of Zermatt (Switzerland) with a series of stunning landscapes.


About The Church of London:
The Church of London is a creative agency born out of a passionate addiction to independent publishing. The company has grown organically from the beginnings of Huck, a lifestyle title for the board sport world, and Little White Lies film magazine.

The success of both magazines has enabled us to work with the best creative talent around and make magazines, websites and campaigns for a wide variety of brands including PlayStation, Google, Grolsch, VW and Honda to name a few.


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