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THE WINNING BID FOR VALENTINO'S #THISFORSIC58 LEATHER SUIT REACHED 24.001 EURO!

6/25/2014

Today, 25 June, the auction closed for the leather suit that Valentino Rossi wore during the Italian Grand Prix at Mugello in remembrance of his friend Marco Simoncelli.

Dainese created and promoted the hashtag #thisforSIC58 on its renewed site dainese.com and on its own social media networks then customised the back of Valentino's leather suit with the same hashtag. On 18 June at 2.00 pm, Dainese put the suit created for the champion from Tavullia up for auction on Ebay.

The auction, which opened with a minimum bid of 1 euro, aroused great interest all around the world as regards media coverage and as regards competition between potential bidders. The 123 bids made over the course of one week ended with the incredible sum of 24.001 euro. The proceeds will be handed to the Simoncelli Foundation for the Santa Marta project, a daily care centre for disabled people that is being built near Coriano, Marco's birthplace.

The leather suit which bear Valentino Rossi's autograph will be handed over inside a special showcase between 30 June and 1 July at the home of the lucky winner.

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