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Protecting yourself is intelligent, protecting yourself is for winners, protecting yourself is also “cool”. This is the message launched by Dainese at the Bologna MotorShow, where it has asked four American street art artists to interpret the intersection between art, protection and sport. Tarmac, grass, snow and water are the four playgrounds in which Dainese protection supplies a ...



22 November 2005 | News

The D-Store Stockholm opened its doors at the end of October, 2005. The first Dainese single-brand store in Scandinavia could not have chosen a better location because it lies in the heart of the Swedish capital on one of the city's busiest thoroughfares. The show windows that display the new 2006 Motorcycle and Snow Suit Collections stand right across the street from the Harley Davidson sales out ...



08 November 2005 | News

That's three! All that was missing was the 125cc class title to crown a spectacular season for the Dainese Team riders. This, the latest in a series of joyful moments, arrived at the end of yesterday's last race in Valencia. Thomas Lüthi, in fact, held on to first place in the world 150cc class to join Daniel Pedrosa and Valentino Rossi, this year's winners in the 250 cc and MotoGP classes r ...