2007 kicks off with a confirmation of the Dainese retail strategy based on the consolidation of the brand in areas of significant economic/commercial interest and particular prestige both in and out of Europe. After Stockholm, Cologne, Manchester, and Moscow, Barcelona has now become the location for the opening of the world’s next new D-Store. Inaugurated only weeks ago, the Barcelona D-St ...

During the photo shoot for the new Dainese campaign held at the Mart Museum in Rovereto, Valentino was impressed by the new Yoyo Lady boots in pony hair leather featured in the Winter 2007 Ski & Snowboard Collection. Everyone is familiar with Valentino’s lively sense of whimsy, and the D-Tec technicians were more than happy to create a “hairy” version of the Valentino Replic ...