VALE ROSSI emblematic of DAINESE'S dedication to safety
01 March 2004 | News
For the first time since its founding, Dainese has selected one of its champions to endorse the company mission. Dainese has been protecting world motorcycle, skiing, and mountain bike champs since 1972.
The symbol of this commitment is the spine protection that "keeps my back covered" ever since the days of Barry Sheene through generations of first motorcycle racers and then skiers and bicycle riders.
Vale Rossi is one of the most famous athletes in the world today and has become the ambassador of the values that have made Dainese a leader in the field of dynamic sports protection equipment.
A Valentino in three different versions: on motorcycle, bicycle, and snow will appear in the most prestigious trade journals in Europe and the USA to send the following message out loud and clear: have fun, safely!