Here at Dainese, the need for safety and protection cuts all across the board and not only applies to guys and girls in the saddle of powerful motorcycles but to everyone in dynamic sports on skis, snowboards, mountain bikes and the latest water sports.
This means that Valentino Rossi wears Dainese safety gear even when he's not on a Motorcycle GP racetrack and merely plummeting down a steep snowy slope with a snowboard on his feet. Likewise, Giorgio Rocca - the pride and joy of the Italian National Ski team currently getting into gear for the 2006 Winter Olympic Games to be held in Turin - decides to improve his two-wheel skills by attending one of the prestigious courses conducted by the Ducati Riding Academy.
It all happened May 10 on the Enzo e Dino Ferrari track in Imola, where the skiing star got the most out of a riding course for an entire day's pedalling on a flaming red 999 Superbike.
For Giorgio, this was a slightly different approach to the slalom tracks he'll be facing on skis the coming winter's season.
For Dainese, this was just another way to say that safety and protection go everywhere you do.