DAINESE INNOVATION AT EUROBIKE 2009
02 September 2009 | News
From the 2nd to the 5th of September, in the exhibition centre in Friedrichshafen, Germany, (Dainese - Halle A1 - Stand 109 A) Dainese will present a preview of its new 2010 collection, which marks the start of a new and ambitious project for the Italian company in the biking world.
Dainese is launching an exclusive line of clothing and protectors, for all categories of cyclist and terrain, designed to guarantee the correct balance between safety and comfort and to offer the most in terms of performance. This is the concept behind the new Velocity and Freeride-Downhill projects: ergonomic and breathable hard protectors for extreme off-road use and garments in technical and innovative fabrics, integrated with the latest generation of soft protectors.
The best place for the new Dainese Bike project to debut could only have been at the most important international trade show for this sector: at Eurobike Dainese will receive its customers at a functional stand, in which the full range of protectors and accessories for the 2010 season will be on display.
Dainese will also participate in the important Eurobike Award, the competition organized by the Trade Show in collaboration with the International Forum Design, which awards the most innovative, functional and eco-sustainable products and ideas presented by companies in the sector.
During the Demo Day dedicated to the international press Dainese will allow any journalist to tests its products personally on circuits set up by the fair in the Ällgau region.
From a commercial point of view Dainese already made significant changes in order to empower their distribution. Last July the company signed with the most important distributors in the European market : Shimano will be exclusive partner of the Dainese Bike collection for France, Sweden, Norway, Finland, Denmark, Poland, Netherlands, Belgium and Luxembourg and the German Paul Lange & Co will take care of Germany, Austria, Hungary, Slovakia and Ukraine. Switzerland and Lichtenstein will be managed by Fuchs – Movesa.
The company from Molvena, Vicenza, which specializes in the production of protective clothing for dynamic sports, has been present in the mountain bike sector since 1992, when, on the strength of its know-how and experience gained in the motorcycle sector, it first introduced the back protector and system of integrated protectors in the Downhill racing category, through fruitful collaboration with the Swiss champion Philippe Perakis.