Bologna, the historic land of fast cars and home of the greatest drivers of all times, is the location for the new Dainese store, opening as part of the retail network expansion project started up before the summer with the Berlin D-Store and Lugano D-garage.
The store is located in via Stalingrado, one of the main arteries connecting the motorway, trade fair complex and city centre. The goal of this new D-Store location under the Dainese flag is to become a centre of gravity for all biking and dynamic sports enthusiasts of the Emilia Romagna region.
The spacey 250m2 showroom is dedicated to all the Dainese lines with an interior design and furnishings blend together contributing towards valorising all the garments in the various Motorbike and Multisport Winter and Summer collections, following the characteristic lay-out of all Dainese stores.