2011 BETA INTERNATIONAL INNOVATION AWARD
23 February 2011 | News
The Dainese debut in the world of horseback riding continues collecting impressive recognition. Following the company’s fortunate participation as Safety Partner in the Verona Fieracavalli Show, one of the leading events in the sector in which Dainese was one of the sponsors of the only Italian leg in the Show Jumping World Cup, the company won its first prize outside Italian territory. The 32nd edition of the Beta International Show, the leading international event for the horseback riding trade, awarded the Dainese EQUESTRIAN line in its Safety & Security Category.
The need for protection on horseback is the driving force behind the new collection. Innovative, lightweight, breathable and ergonomic shape memory materials, silicone inserts for increased grip, and nylon stitching of the highest strength are just one part of the innovation achieved by the company from Vicenza.
The prize assigned by a panel of experts and England’s important Equestrian Trade News magazine proved once again how the know-how and expertise derived from protection for the motorcycle world can ensure equally high-performance results in other sectors as well.