FISCHER PROTECTORS BY DAINESE
29 March 2011 | News
Cooperation for three years
Starting in 2011 the world leading protection expert, Dainese, will handle the production of Fischer protectors for three years to begin with. This partnership underscores Fischer's commitment not only to an innovative overall solution in terms of equipment but also with regard to increasing safety on the ski slopes. "We benefit from the wealth of experience the Italian company has. The five models that Fischer will be launching in autumn 2011 feature Dainese's top technology. This means that we have a strong and innovative partner at our side who represents the ideal addition in terms of our overall concept," says Gerhard Wieser, Head of Alpine Division at Fischer Sports, who fully appreciates the qualities of his new business partner.
Companies count on the power of innovation and quality
The new line of protectors offered by Fischer Sports will cover five products featuring the original technology and state-of-the-art developments. Co-branding through Fischer Sports, powered by Dainese – this will be the umbrella for the top products in the stores where they will demonstrate their sheer quality. The Dainese brand, known throughout the world for its protective clothing for motorcycle riders, aims to increase in what is still a young segment in the skiing sector – protection against injuries. The companies share a joint focus, especially in the field of Alpine ski racing. Dainese for example supported the Italian Ski Team with Kristian Ghedina, who was successful on Fischer skis, already in 1995. For both suppliers it was important to find a partner with similar high standards in terms of quality and technology. Both sides agree that you can only meet the exacting requirements in top-level sport if you have top products. The Austrian company is a single source supplier in the Alpine and Nordic sectors that also specialises in Hockey and has stood for these quality and technology values since it was founded in 1924. This makes Dainese the ideal partner to extend the products offered by Fischer Sports.