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03 February 2011 | News

After motorcycles, mountain bikes, and skis, Dainese has decided to take up a new challenge: transfer its concept of protection to the world of horseback riding through the same transversal process that applies the know-how and technology acquired in other dynamic sports for adaptation to new needs in ergonomics and protection.

The main theme of the Dainese Equestrian Collection, which was presented for the first time at Verona Fieracavalli in November 2010, is protection.
Protection is clearly needed in all the various types of horseback riding, and Dainese will be entering this new segment of the market in order to meet this need. Innovative, lightweight, breathable and ergonomic fabrics with Memory-Material, silicone inserts for increased grip, and high-strength nylon stitching are just one part of the novelty developed by the Vicenza-area company.

Now, Dainese will present its Equestrian Collection in other two important international Trade Fairs in Germany first and in Great Britain then.
Next week, Dainese will be at SPOGA HORSE in Cologne (06-08 February 2011, KoelnMesse Hall 8 booth A-029) where the top international companies of equestrian sports industry meet to present their innovative products to the market.

Two weeks later, on February 20, 21 and 22, Dainese will show its new Collection at BETA INTERNATIONAL in Birmingham (NEC, booth H5.5), another place to be in order to find all the protagonists of the equestrian world.