WHEN DIMENSIONS MATTER... DAINESE FITNET
18 July 2005 | News
Never trust a skinny cook. For evident reasons, Dean is therefore a point of reference for all the gourmets along the Croatian Riviera. He's also a real motorcycle rider, however, and rides his bike every day, all year round.
While serving a steaming plate of delicious "manicaretti" pasta is no problem at all, coming up with riding apparel and helmets in the right size has sometimes looked like "Mission Impossible" in the past.
The answer to Dean's dilemma came punctually from Fitnet, the Dainese program for personalised cuts and colours. The special nature of the project required the engineers to work flat out to contour the garments to the shape of Dean's body. Dean's Gore-Tex® jacket and helmet are still considered as exceptions seeing that Fitnet only provides a made-to-measure service for garments in leather. Considering the result obtained with Dean in this initial experiment, however, Dainese hopes in future to be able to extend this service to anyone who asks, as it already does for all its leather jackets in the Motorbike collection.
With motorcycle gear, the higher the garment's technical content is, the more important the tailoring becomes is. Protection has to "ride" the body in all the right places with the right degree of adherence in order to ensure both comfort and safety. Pro racers like Valentino Rossi, Max Biaggi and many others have provided the proof during their spectacular wins and equally dramatic spills.
Dainese wants to give everybody the chance to customise the colours, script, and sizes of a vast assortment of leather racing suits with its Fitnet service that can be accessed from the Dainese site www.dainese.com in the Fitnet/Design section.
Just a few clicks of the mouse let each rider choose the preferred combination from a wide range of colours. To order, just print out the form and hand it in at one of the authorised Fitnet sales outlets (you'll find a list in the site's Store Locator section), where they'll also be able to tell you if customised sizing will also be required.
More freedom of colour matched to more safety make us all fell closer to the world of professional racing and the continuing adventures of Valentino Rossi, by no mere coincidence the Dainese safety testimonial!